Understanding and utilizing Social Media is extremely important in today’s world. Social media moves quickly and does/will not wait for anyone. Is it practical to be left behind in a world that moves so quickly? I can’t say it is.
Branding/Networking/Marketing involve social media 100% in their plan. It’s a way to launch a new product, get customer feedback, create a voice, etc. Not only all these things, but social media has a more legitimate and practical use in the working world. If you aren’t using social media, you will miss the train. Investing time in learning social media, will only benefit your future.
Creative would be one of the many words to describe these advertisements. In today’s world to make a strong impression will be the key to success. Guerilla marketing is one of the many ways to initiate an ad campaign like these. It can be said that advertisements that are considered “out there” or “risque” can give a product a leg up on competition. The end result is a memorable ad not the same old ads that competitors are using. How many of the same laundry detergent commercials for different brands can there be? Using an ad that is “out there” will be your key to success.
My personal favorite is Denver Water’s - Use Only What You Need. It’s forward thinking and a great way to make a lasting impression!
As a former resident of the city of lights, I can’t even begin to wrap my head around this idea. For starters, I personally converted to eating a cheeseburger with a fork and knife (aside from McDo), but to see the French embracing this idea, it is truly unbelievable. The food truck movement is obviously huge in America because after all, we are Americans. We thrive off quick service, eating with our hands, and the ultimate on-the-go meal. Now, don’t get me wrong, I love America, but this idea is so not and so far from French. I expected it to have the success of the McBaguette, which I’ve heard from my French foodies has poor reviews but the success is undeniable and one thing remains true, the prices. 10 Euros for French fries, why not?
We all know that Lady Gaga can sing but now she does marketing? Although, this might seem a little unorthodox, she actually is on the “edge of glory.” Lady Gaga and her team built a social media network for her fans or “little monsters,” called Littlemonsters.com. The site is ran on the platform, Backplane, which could revolutionize the celebrity marketing industry. The platform creates a social community, which I have to admit Lady Gaga and her team have done just that. They have over 500,000 engaged users, who are able to access everything Gaga in one simple site. Fans can purchase concert tickets, post pictures, ultimately connect with other fans and Gaga, herself. Marketing recognizes the importance of a brand and brand loyalty, which has been executed perfectly by Lady Gaga and Backplane. Her fans are now part of her brand, I’m looking forward to seeing what’s next.